Brand activation platform

Drive brand results—from clicks to claims

PrescriberPoint is an HCP point of care channel that helps pharma brands drive brand awareness and pull through, and prove impact through Rx claims data—all on one platform.

Brand Insights is the platform’s reporting workspace for pharma brand teams: your target lists, in-month HCP reach and frequency, and coverage lookups, in one signed-in view.

The brand journey

From distribution to script.

From market distribution to a dispensed script, PrescriberPoint puts an offering at each point where brands lose ground, and reads the result back in Rx claims.

The brand journey with PrescriberPointScripts dispensed over a brand’s journey. At market distribution the brand would tail off without product in the office; PrescriberPoint Marketplace keeps it rising. At sampling the Samples Store lifts the curve. At fulfillment written scripts would leak before dispensing; PrescriberPoint PA Support keeps them rising. The journey ends measured in Rx claims.Scripts (TRx)Market distributionProduct in the officeSamplingTrial that convertsFulfillmentRx approved & dispensedtails offleaksMarketplaceSamples StorePA SupportMeasured in Rx claims
TRx: scripts dispensed, the number a brand is measured on. Grey: the brand on its own. Orange: with PrescriberPoint in the path.

What we do

Reach HCPs. Drive brand value. Measure results.

PrescriberPoint combines HCP engagement, prescribing support, and claims-linked measurement to help brands grow adoption and accelerate patient starts.

  • Activate

    Reach HCPs with targeted activations designed around prescribing support

  • Access

    Remove friction from the prescribing journey by connecting HCPs to coverage, savings, and prior-auth support when they need it

  • Optimize

    Measure results with performance measurement linked to Rx claims data